FeedBurner's New Home

FeedBurner announced in April that it will migrate all its users to Google Accounts. But there's an interesting side-effect: Google will no longer use feedburner.com, opting to use some new subdomains on google.com. It seems that FeedBurner's new home will be feedburner.google.com, a site that announces you can use FeedBurner to "analyze, publicize, optimize, and monetize your feeds". For now, you can't log in or create a new account at feedburner.google.com, but this should change when FeedBurner starts the migration process.


The feeds hosted by FeedBurner will also move from: http://feeds.feedburner.com/name to http://feeds.feedburner.google.com/name, as you can see for this feed. FeedBurner's redirects will start with http://feedproxy.google.com/ , another new Google subdomain.

Google didn't change the branding, but it's clear that FeedBurner will be integrated in many Google services and its identity will slowly dilute.